Country Manager /
Sales Team Leader — BENELUX

What you will do

Sales leadership and growth (primary focus)

• Design, execute and iterate outbound strategies, cadences and messaging that break through the noise.
• Experiment with ICPs, value propositions and outreach formats to identify what converts best.
• Take full ownership of the funnel: pipeline creation, conversion rates, forecasting and performance reporting.
• Lead by example with a hands-on approach, especially in the early months, to deeply understand the product, the customer and the motion.
• Hire, mentor and develop the local sales team (SDRs/AEs/CSMs) and create a strong, motivating team vibe that drives performance and resilience.
• Foster a culture of discipline, consistency and positive energy where outbound becomes both a science and a game.
• Work closely with customers, listen to their needs and bring structured feedback back to the product team.
• Own the local Customer Success agenda: onboarding, adoption, renewals and customer health, with a clear focus on reducing churn.
• Track retention and churn drivers, set up proactive playbooks and run regular account health reviews with the team.
• Increase average deal size by expanding existing accounts — generate multi-stream opportunities, cross-sell additional streams/modules and drive upsells where it creates customer value.
• Build account plans for key dealer groups and consolidation-led networks, aligning stakeholders and growth paths across the customer lifecycle.
• Collaborate tightly with marketing, product and operations to ensure the revenue engine runs smoothly and scales.
• Represent the company in the market: events, partnerships and local ecosystem relationships (dealers, groups, software partners).
• Maintain strong personal performance while enabling others to achieve their best results.

Country management and office operations (supporting focus)

• Be the local point of contact for BENELUX operations and ensure the office runs smoothly day to day (tools, facilities, suppliers, basic admin).
• Support onboarding and enablement for new local hires so they become productive fast.
• Coordinate with HQ on HR, finance, legal and internal processes (expense approvals, contracts workflow, local compliance where relevant).
• Spot operational bottlenecks that slow down sales and proactively fix them or escalate them to the right owners.

Who you are

• You thrive in outbound acquisition and know that success is built on volume, consistency and smart testing.
• You love the process as much as the results and you know how to make outbound fun for the whole team.
• You understand funnels, metrics and conversion optimization and can translate insights into practical action.
• You are a natural mentor who elevates people, builds confidence and creates a team atmosphere where everyone wants to win.
• You have hands-on experience in automotive — you have worked with car salespeople, stock managers and dealers, and you understand how dealerships operate and make decisions.
• You are goal-driven and proactive: you roll up your sleeves, especially at the beginning, to build and secure strong pipeline.
• You listen to customers and know how to channel insights back into the product to improve sales effectiveness.
• You are comfortable owning a territory: targets, forecasting, hiring decisions and prioritization.
• You can keep daily office operations under control without losing focus on sales outcomes.
• You are hungry for growth, revenue and commissions and want to be part of a team that scales across markets.

Experience we are looking for

• Proven track record in B2B sales (ideally SaaS) with strong outbound results.
• Experience leading and coaching a sales team (or acting as a player-coach).
• Hands-on ability to build outbound infrastructure: cadences, messaging, scripts, KPI dashboards and feedback loops.
• Experience selling to SMB customers; automotive or dealership exposure is a plus.
• Comfortable working in a fast-moving environment and iterating quickly based on data and customer feedback.

What we offer

• A portfolio of advanced, data-rich and AI-powered products with a clear USP.
• Full support from product and operations because our priority is clear: sales must win.
• Lightning-fast product development: client requests get top priority and we only build what drives impact.
• Exceptional market position in Belgium with relationships covering ~80% of dealerships — many conversations start warm.
• Top sales compensation in the company with no cap on commissions.
• A fast-growing environment with expansion across existing and new markets in Europe.
• A culture that rewards ambition, ownership and a hunger for revenue.